(Solution Download) 1 Based on the concept of customer value based pricing explain


1. Based on the concept of customer value-based pricing, explain Spirit Airlines' success.
2. Does Spirit Airlines employ good-value pricing or value-added pricing? Explain.
3. Does Spirit's pricing strategy truly differentiate it from the competition?
4. Is Spirit's pricing strategy sustainable? Explain.
5. What changes _____ if any ____ would you recommend that Spirit make?

 







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