(Solution Download) 1 Describe the advertising mix being used in Hollywood s new


1. Describe the advertising mix being used in Hollywood's new marketing campaign for classic movies.
2. What are the main reasons for the new campaign? How do you recommend they measure results?
3. Where do DVD and Blu-ray discs fit in the product life cycle? How does this influence the marketing mix?
4 Who is the target market for Warner Bros. with their new subscription streaming service for classic TV shows and movies? What challenges do you expect that they will face?

 







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