(Solution Download) 1 Give examples of needs wants and demands that FedEx

1. Give examples of needs, wants, and demands that FedEx customers demonstrate, differentiating these three concepts.
2. Describe FedEx in terms of the value it provides customers. How does FedEx engage customers?
3. Evaluate FedEx's performance relative to customer expectations. What is the outcome of this process?
4. Which of the five marketing management orientations best applies to FedEx?
5. With increased competition today, how can FedEx continue to be competitive?


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