(Solution Download) Business buying behavior differs from consumer buying behavior in that _________.


A. The buyers for the business market are typically more geographically dispersed than those for the consumer market and the demand for products and services in the consumer market is unaffected by price fluctuations.

 

B. The demand for business goods and services is derived from consumer's final demand.

 

C. Businesses buy products to accomplish a single goal, which varies by industry and business.

 

D. Fewer people typically participate in or influence business buying decisions than in the consumer market.

 







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