(Solution Document) A successful increased penetration strategy depends on discovering why nonusers


A successful increased penetration strategy depends on discovering why nonusers are uninterested in the product. Often, consumers do not perceive enough value in the product. Which of the following is not a suitable solution to enhance product value? A. Add features or benefits, usually via line extensions. B. Develop and sell integrated systems that help improve the basic product's performance or ease of use. C. Offer services that improve its performance or ease of use for the potential customer. D. Develop more convenient and accessible channels of distribution.

 







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