Marketing Planning and Analysis questions
1. Most Marketing plans employ a ____ year time horizon.
a. 1 year b. 3 year c. 5 year d. 10 year e. 6 month
2. We are taking the perspective that marketing is the science of:
a. selling b. competition c. distribution d. planning e. exchange
3. The attempt by McDonald's to introduce "healthy menu items" was primarily in response to changes in the _____ environment.
a. technological b. social c.ethnic d.corpulent e.political/legal
4. Entire product categories, like typewriters, have been almost completely eliminated by new innovations - in the case, computers. this is an example of why:
a. it is important to pay attention to budget competition
b. it is important to define the competition in a relative narrow scope
c. managers should pay attention to the broader competitive level manager should focus on direct competitors
e. competitor analysis should ignore the product life cycle
DATE
Question answered on Jul 22, 2018
PRICE: $20
Solution~000447704.zip (18.37 KB)