(Solution Document) Marketing Planning and Analysis questions 1. Most Marketing plans employ a ____


Marketing Planning and Analysis questions


1. Most Marketing plans employ a ____ year time horizon.

a. 1 year b. 3 year c. 5 year d. 10 year e. 6 month


2. We are taking the perspective that marketing is the science of:

a. selling b. competition c. distribution d. planning e. exchange


3. The attempt by McDonald's to introduce "healthy menu items" was primarily in response to changes in the _____ environment.

a. technological b. social c.ethnic d.corpulent e.political/legal 


4. Entire product categories, like typewriters, have been almost completely eliminated by new innovations - in the case, computers. this is an example of why:

a. it is important to pay attention to budget competition

b. it is important to define the competition in a relative narrow scope

c. managers should pay attention to the broader competitive level manager should focus on direct competitors 

e. competitor analysis should ignore the product life cycle

 







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