(Solution Document) Based on the Actor-Observer Bias, a consumer is most likely to attribute his/her OWN brand choice to (1.) _______________, which is to the (2.)...


Based on the Actor-Observer Bias, a consumer is most likely to attribute his/her OWN brand choice to (1.) _______________, which is to the (2.) _____________ of the firm whose brand he/she purchased.


A.1. his/her own attitudes

2. ADVANTAGE

B.1. a personal attribution (i.e., he/she preferred it -- brand loyalty)

2. DISADVANTAGE

C.1. an element of the situation

2. ADVANTAGE

D.1. an inducement (sale, coupon, requested by family member, etc.)

2. DISADVANTAGE

E.None of the above is correct.

 







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