(Solution Document) The Avis ad which stated, "We're #2, but we try harder," is known as a VARIED product claim. It would likely result in all of the following except...


The Avis ad which stated, "We're #2, but we try harder," is known as a VARIED product claim. It would likely result in all of the following except ___________ compared to a NONVARIED product claim (e.g., an Avis ad stressing their terrific customer service, but saying nothing about their market-share position).

inferior brand evaluations of Avis

a judgment of greater trustworthiness of Avis

a discount-of-a-discount effect

less need for further information

greater consumer certainty

 







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