(Solution Document) ry's How strong is the company Ben Cohen has built? What are the keys to Ben and Jerry's success? How are these similar to those of Nantucket Nectars?...


Ben and Jerry's

·     How strong is the company Ben Cohen has built? What are the keys to Ben and Jerry's success? How are these similar to those of Nantucket Nectars?

·     Has B&J's social mission been an advantage or a constraint to the company thus far?

·     Why did Unilever acquire Ben and Jerry's? How did it fit into their portfolio?

·     What challenges confront Yves Couette?

·     How should Couette address international expansion? How can/should B&J's culture be exported?

*Thorough answers only*

 







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